The advertisement showed a nun and a priest, dressed in a religious attire, in a "seductive pose" as they share a tub of ice cream.
The advertisement was banned by the Advertising Standards Authority after it received complaints. Authorities felt that the advertisement was likely to cause offence.
The picture appeared in Delicious Magazine with the slogan "Kiss Temptation". Ice cream manufacturers reacted by saying that this advertisement was meant to portray the "forbidden Italian temptation" of the brand Gelato Italiano and was light-hearted and tongue-in-cheek.
Authorities, however, felt that this could cause widespread and serious offence and went ahead with the ban.
